Sunday, December 30, 2007

More than just Mucus (TM)

Wow. And also Eeewww.

It takes a bold company to trademark a slogan like "More than just Mucus".* But Robitussin has taken this bold step, and I for one feel better knowing that there are creative departments out there who are willing to do this.

I wonder what they left back in the focus group? I am betting that the also-rans included
  • Far more than Phlegm
  • Going beyond Greenies
  • Helping with Hocksnot
  • Lots more than Loogies
  • Beyond basic Boogers
*The slogan was in the sidebar but I could not capture the graphic containing said slogan to post it here.

1 comment:

cardiogirl said...

I just wrote about this today!