Sunday, February 11, 2007

Malaysian government seeks to control faces in advertising

Entertainers of mixed blood slam govt push for more local flavour in ads

THE Malaysian government's plans to reduce the number of Eurasian faces in advertisements have triggered outrage among models and presenters in the multicultural country.

Information Minister Zainuddin Maidin said last week that he would work with the Culture, Arts and Heritage Ministry to come up with guidelines to reduce the number of 'pan-Asian' faces, which he said dominated television and billboards, in ads.

But Marion Caunter (pictured), a 25-year-old Portuguese-Chinese host on the popular music station Channel V, said it was difficult and unnecessary to draw the line between 'mixed and pure- bred' in the multi-ethnic society's media and advertising industry.

(Halfwise watches Malaysia because it is an advanced illustration of how Islamic and Western influences collide.)

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